Well, it’s official. The Blazers and Moda Health have struck a 10 year deal worth about $4.2 million per year over the naming rights for what was formerly known as the Rose Garden.
The new name will be the Moda Center, and it will come with a new logo. Upon the request of Blazers owner Paul Allen, the logo will incorporate a rose as a service to the fans. The Rose Quarter will not be re-named.
In terms of the money, the exact price has not been revealed, but it is around the $4.2 million per year that I mentioned earlier. Casey Holdahl (digital reporter for the Blazers) did some work and compared this to other NBA markets around Portland’s market-size. The Indiana Pacers, who play in the Bankers Life Fieldhouse, only get $2 million per year. The Phoenix Suns, who play in US Airways Center, only get $866,000 per year. Other arena’s that are worth the same as us are the FedEx Forum (Memphis Grizzlies – NBA) and CenturyLink Field (Seattle Seahawks – NFL, Seattle Sounders – MLS). This is a VERY good deal for the team. The money will go towards enhancing the fan experience and facility improvements.
There are a few other things to note. While the new logo will probably be revealed within the next month, the logo won’t be up in the arena until later in the season. A good guess, given by Blazers President Chris McGowan, is December 1. With the new deal, the fountain close to the MAX station entrance will also be fixed.